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LG Display and Mercedes-Benz Forge Cooperation to Elevate Premium Automotive Displays
2023-08-24
SEOUL, Korea (Aug. 24, 2023) – LG Display, the world’s leading innovator of display technologies, announced today that it is to solidify its partnership with Mercedes-Benz and enhance the two companies’ cooperation on premium automotive displays.
Brian Bong-seok Kwon, COO and Vice Chairman of LG Corp., James Ho-young Jeong, CEO and President of LG Display, along with Ola Källenius, Chairman of the Board of Mercedes-Benz Group visited LG Sciencepark in Seoul’s Magok district.
In addition, key executives including Mathias Vaitl, CEO of Mercedes-Benz Korea, Byung-koo Kim, Senior Vice President and Head of Automotive Business Group at LG Display, Hee-yeon Kim, CSO and Senior Vice President of LG Display attended the meeting to underscore the collective commitment to this venture.
LG Display and Mercedes-Benz have engaged in various strategic partnerships since first embarking on an automotive project together in 2004. To maintain this close partnership, the leading German carmaker has been applying more cutting-edge automotive displays to its luxury vehicles, including the integration of P-OLED displays in its 2020 S-Class, electric EQS and EQE SUVs.
Mercedes-Benz’s next-generation in-vehicle infotainment system, the Mercedes-Benz User Experience (MBUX) Hyperscreen featuring LG Display’s P-OLED technology, has been recognized for its innovativeness. The curved display which spans from the driver’s seat to the passenger’s seat completes an outstanding interior design while offering the most intuitive driving experience.
During the meeting, LG Display showcased its wide range of technologies for next-generation automotive displays and high-end LCDs, including its 34-inch ultra-large P-OLED and 18-inch Slidable automotive OLED displays, Transparent OLED, 12.3-inch Glasses-free 3D Cluster, and SPM (Switchable Privacy Mode).
Meanwhile, LG Display is strengthening its automotive display business’s leading market position based on the differentiated technological competitiveness it has forged through its cutting-edge Tandem OLED and high-end LCDs.
Tandem OLED embodies LG Display’s groundbreaking two-stack OLED technology, which adds an extra emitting layer to deliver brighter screens while effectively dispersing energy across OLED components for optimal stability and longer lifespans. LG Display will start mass producing its second-generation Tandem OLED, which heightens the efficiency of organic light-emitting components, this year to further widen the technology gap between itself and its competitors.